The customer, a home security company, already had an idea — to make a video based on the famous Russian folk tale the Wolf and the Seven Little Goats, but at the end, instead of opening the door for the wolf, the goats were to see the wolf on the screen of their video intercom. The video was meant for social media.
The opinion regarding the style of the video was unanimous. Remember old cartoons? We went with simple graphics that highlighted the idea. It also allowed us to save the customer’s funds. However, we were really scrupulous about the voice-over: it wasn't easy to find the right voice, style, we tried different intonations. It was well worth it — many people noted that the voice-over fit perfectly.
The video turned out to be fascinating and hilarious, we received a lot of positive feedback. The customer needed the commercial urgently, so we created it in just two days.