CryptoLab is a fascinating IT start-up born far from Silicon Valley. The customer needed to establish communication with their users almost from scratch.
For that, we created two YouTube channels (in English and Russian) and a few social media accounts. We used pragmatic content for the YouTube channels, such as cryptoindustry news, cryptocurrency and ICO reviews. However, when it came to social media, we had to build a relationship of trust with the users.
This video was made using the backstage videos and the ‘B-roll’ footage from out copywriter Evgeniya who also acted as a host.