Video for medical center screens

The objective was to make videos to be displayed in the waiting rooms of a medical centre. We offered to create short 60-second stories, so that every patient would be able to watch the film from beginning to end. Moreover, such videos are perfect to be posted on Instagram. The customer liked the idea.

According to the terms of reference, we had to make nine video clips that tell about the Snigiri centre, its specialists, and areas of expertise. We preferred live speech of doctors to professional voice actors. We did not have to worry about quality — every speaker did their job perfectly well. Patients are happy to see their favourite doctors on TV. (We used a teleprompter for this project.)

Our copywriter had a challenging objective — on the one hand, one minute is not a lot, just about 130 words to say, on the other hand, every word had to be carefully selected to give the exact message that was to be delivered. Thanks to the interviews with the experts and their passion about what they do, everything worked out well.